Corporate Culture at Golden Elements

At Golden Elements, corporate culture consists of core values and methodology. As the foundation of corporate culture, its core values mean “what everyone believes in” at Golden Elements, formed out of years of development. Core values are the foundation of culture. Methodology refers to the way Golden Elements’ people reflect on and solve problems under the guidance of its core values.

>> Core Values：

Prioritize company’s Interests
The company’s interests open the way to other interests. In making a judgment about values or a choice of interests, the company’s always come first.

Be truth-seeking, practical and realistic
Be truth-seeking, practical and realistic, and never fool oneself. Be trustworthy and accountable, and live up to one’s words. Seeking truth is not just a kind of attitude. It’s also a kind of ability.

Be aspirational and enterprising
Look beyond short-term interests and have grand ambition. Go beyond past experiences to become imaginative and innovative. Do one’s best and turn an opportunity with only five percent chance of success into reality.

Putting People First
To run a company is to manage the “people” factor, value the role that employees play, respect the needs of employees, create favorable conditions for their personal development, and establish a way for employees to demonstrate their full potential.


>> Methodology:

The components of this are “always checking and sticking to the goal, achieving a goal by dividing it into phases, and Replaying (the term of Go chess)” and they are important components of Golden Elements’ culture. The methodology has its own internal logic. “Always checking and sticking to the goal” means, first of all, defining a goal and making sure that what is to be done is the correct thing to do; then, the goal is broken down into stages for feasible enforcement; finally, it is imperative that you look back at what has been done and make adjustments if necessary, to build experiences and find the true path to long-term development.

Always checking and sticking to the goal
Before starting anything, it is imperative that you clarify the goal, or know why you do it; and it is imperative that you plan ahead instead of rushing into anything blindly or rashly. In the course of doing things, you need to examine what you’re doing from the perspective of an onlooker and always keep in mind the fundamental goal so that you are doing what you set out to do and get the desired effect.

Achieving goals by stages
Reaching a goal is not a simple process; it’s somewhat like a long-distance run, not a sprint, so you need to examine it comprehensively, make the appropriate allocation of resources, study the various limits and possibilities, examine the goal in a forward-looking way, divide a goal into phases and parts, and reach it step by step.

Replaying (the term of Go chess)
This expression, borrowed from the game of Go chess, refers to a post-game analysis. At Golden Elements, it refers to reviewing and summing up in the process of doing things; constantly evaluating and calibrating the goals; constantly analyzing success or failures; and having a deeper understanding of the rules/ patterns involved in reaching the goal. The core of Golden Elements’ review process is self-reflection and self-criticism based on its core values, emphasizing an open mind, frank and candid expression of ideas, an attitude of being truth-seeking and realistic, self-reflection and self-criticism, and the practice of pooling the wisdom of every person.